Oporto - Vegan Burger - Eat Your Words

Turning vegan haters into believers.

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People think they can say what they want online with no consequences. So, when Oporto (Australia’s favourite chicken chain) launched their new Vegan Burger, we knew haters were gonna hate.

But, we were ready for them . . .

Knowing that we could change their mind, we invited those haters for a “tasting”. Unaware that we were about to serve them their own comments laser engraved on our vegan burger.

We filmed their positive reactions and reposted them online turning haters into our spokespeople.

We monitored for hateful social comments on our channels and served back to haters a digital burger with their words on it, accompanied with a voucher to try it for free.

Roles: concept, copywriting, creative tech.